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Category Archives: Wedding Planner

Hunting for the Unicorn Bride

My biggest challenge is connecting with the right brides…how can I find brides who understand the investment going into their wedding flowers/photography/video/catering/fill-in-your-service]?

Brides who understand the investment necessary to do what you do as well as you do it?

You’d have better luck hunting for unicorns.  🙂

Seriously, most brides have NO IDEA how much a wedding costs, let alone how much it costs for the highest quality they see on Style Me Pretty and My Fair Wedding.

The only ones who understand the “investment” are probably wedding pros themselves.

Rather than finding brides who understand the “investment” involved in what you do, you need to find brides who value it enough to pay for it.

It’s a subtle, but powerful, distinction.

The real value they’re paying for is always emotional. 

Having those gorgeous flowers means something. It’s remembering the hydrangeas in Grandma’s backyard, reliving that night in the rose garden where they had their first kiss, or imagining how special she’s going to feel in that moment with lush, one of a kind floral arrangements surrounding her.

Now that we’ve got the unicorn fantasy out of the way…

Here’s how you can connect with the couples who will pay more:

1. Clearly identify who you’re looking for.

What style of wedding are they planning?  What venues do they choose for the ceremony and reception?  Where do they live/work/go to school?

2. Specialize in providing an experience just for that ideal couple.

Use the words they speak to describe the problem and the ideal wedding they want to describe what you do on your website and in your marketing materials. Display photos and videos of couples like them so they recognize themselves.

When you specialize, your value immediately increases for the couples who want exactly what you do.

3. Once you know who they are, find out where they go, both online and off, and meet them there.

What wedding planning websites do they visit?  Which wedding professionals do they hire?  What local organizations do they belong to?  What clothing stores do they shop in?

If you aren’t sure where to start, most often, you (or your spouse) fits your ideal client profile.  You can also survey your current and past clients to learn more, and be sure to ask them when you meet in person.

It starts with knowing who you want to attract and climbing into their shoes so that you can think like them and communicate the experience they want in a way that connects.

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Pricing psychology

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means.
best wedding planner in Delhi NCR
Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points.
Since you’re in the wedding business, you’ve seen more than one emotional response, right? (Has a bride carried in your store today?)
Right. So this is nothing new.
If you think that strategic pricing is as simple as immediate pricing every item in your store $99.99 or anything else ending in $0.99, you’re partially right.
However, more techniques exist than just slapping a price tag that ends in $0.99 on everything in your store —and there are lots of marketing studies that prove it.
Charm pricing
Charm pricing is the technical name for the marketing magic that occurs when you, as a business owner, label things ending in $0.99. Or, ending in 9, for that matter. $99, for example. (There just might be magic in that number!)
For example, if you have a wedding planner and wedding priced at $4,999.99, customers see that figure interpret it as four thousand dollars, not five thousand dollars. Here’s a way to illustrate that:
Mom: “Honey, that’s an expensive dress. It’s $5,000.”
Bride: “Moooom, no, it’s only $4,999.”
To boot, customers really do favor odd pricing over whole number pricing.
Why?
It all comes down to rational thought—they perceive that your shop employed a rational “thought process” in the pricing of whatever they’d like to buy. Also, customers perceive odd pricing as your shop or business, having priced the item at the lowest possible price, maybe thinking, “Oh, they’re so nice. They saved me some money.”
Yep, sure did.
If they see whole numbers, they think they’re being overcharged. (They might believe a wedding dress at $5,000 is a rip-off, but if it’s $4,999.99—they believe the company worked super hard on their behalf to keep prices as low as possible.)
Prestige pricing strategy
Here’s another interesting phenomenon: prestige pricing strategy. This is a pricing strategy that sets the prices of luxury products to the expectations of a niche class of customers who associate higher prices with superior quality.
These customers are willing to pay higher prices because of the perceived social benefits they’ll automatically receive by owning the product.
Wedding businesses can—and should—totally capitalize on this higher-end strategy.
Only a limited number of individuals can afford certain wedding items, which adds to the wedding items’ exclusivity and appeals to these customers.
Those with expensive wedding products, take note.
Buy one, get one free
You’ll see this all the time with cereals, soaps, lotions, smaller products, etc. Maybe you even do this in your wedding shop with smaller items such as jewelry, garters, whatever!
People naturally gravitate toward the word “free.” We intuitively might know that there may be no difference in the actual final price between two items, but we would psychologically do anything for that “freebie.”
In fact, if you went around and did a street survey and asked whether someone would rather buy an item half off or buy one, get one free, it’s possible they’ll ask for free every time.
Comparative pricing
How does it work to highlight competitors’ higher pricing with your own? It might be risky, according to a study done and reported in the Stanford Graduate School of Business. Check it out.
And what about your competitors’ pricing? If your pricing is higher than your competitors’, you’re going to have to be able to convey the added value that comes at this price. Maybe you have better alteration options if you’re a wedding dress shop. Maybe you offer more personalized service. Maybe your customer service is spectacular.
Whatever it is, make sure they get that.
Visually highlight new prices
Or, there’s always the old stand-by: Cross out your old price and show the new price in bigger, bolder fonts. Font, size, color—it all works! Again, your customers will believer you’re doing them a huge favor in return and that you truly do care about their wallets.
And you do, right?
Also, it’s important to understand your customer, your competition, the market and your region. Pricing psychology campaigns will be completely different in Cheyenne, Wyoming compared to New York, New York.
Try some different pricing strategies (and do your research), and above all else, keep track of what works and what doesn’t. You might be pleasantly surprised!

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3 New Twists For Creepy Wedding Traditions

This week’s inspiration is based on this writeup in The Insider of “7 popular wedding traditions that are actually super creepy.

The writer, Lindsay Mack, is either a master of deadpan humor or understates everything in life. I hope it’s the former.

Wedding Planner in Delhi

I am amused when editors are such to slaves to style that they will shoehorn anything into their prescribed format. In this case, they want to lead with three summation bullet points, which leads us to the helpful insight, “Weddings are often filled with fun traditions.”

I’m not going to go through each one of these untoward traditions, but for the ones I do, I will give you a more palatable alternative. Sound good?

Original item: “The origins of the bouquet and garter toss are surprisingly raunchy.”

Mack goes on to describe how these throws used to signify everything coming off the bride to demonstrate that the wedding’s consummation is gonna happen RIGHT NOW, in FRONT OF EVERYBODY.

That used to be a thing, and yes, it is super creepy.

Or, as Mack puts it, The whole event was creepy, to be honest.”

How I love the “to be honest” part. Way to out on a limb, there. Or again, this is deadpan, in which I applaud.

The bride and groom no longer do it in front of everyone, so I’m pleased to report we are no longer “super creepy” in this regard.

Tradition Reimagined: Bring Back The Sixpence!

Whatever your wedding vocation is, you can gift the couple a sixpence. They cost less than $5 on eBay and honor the tradition of bringing the gender inclusive couple “Something old, something new, something borrowed, something blue, and a sixpence for your shoe.”

The sixpence can also be tossed (carefully) into the wedding party, if the garter toss it too risqué for your clients.

Original Item: Kidnapping likely served as the origins of honeymoons.

Mack writes, “In a time when marriage by capture (AKA kidnapping) was common, the groom would hide his bride away for several months, until her family gave up the search or she fell pregnant, according to the New York Post. Being taken from your family and stuck in an unknown location was probably a far cry from relaxing on a Hawaiian beach.”

Probably?

To feel the need to state that relaxing on the beach is even DEFINITIVELY better than being a hostage for so long that your family gives up boggles my mind.

Yet gain, the joke could be on me, here, and Mack knows this. Please let it be so.

Tradition Reimagined: Kidnapping Bad! Seclusion Good!

This one is for the honeymoon coordinators and reception venue holders. The more privacy a couple has available to them, the better.

For honeymoons, this means they should feel like they are in Eden and have the whole world to themselves.

For receptions, maybe a private room for the bride and groom to decompress away from it all and share a moment of intimacy before throwing themselves back to the partying lions.

Old Tradition: Bridesmaids Used To Have A Horrifying Job

Mack tells of how bridesmaids used to dress very similarly to the brides, to confuse and ward off evil spirits looking to curse the bride.

Weird, maybe, but how is that HORRIFYING?

Tradition Reimagined: Make The Bridesmaids Feed The Bride

Caterers! This one’s for you.

Back in the day, according to Mental Floss (see item #10), the bridesmaids used to feed the bride “a concoction of plum buns in spiced ale to ‘restore the energies.’”

As I’m sure we all have a plum buns and spiced ale recipe at the ready, what are you waiting for? The bride needs to restore the energies!

How will you live with yourself if the bride’s energies aren’t restored and you could’ve done something about it?

To close out on a less cheeky note, always check with your clients, of course, before pulling the trigger on these reimagined traditions.

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How to Navigate Politically Charged And Controversial Weddings

Recently, 80 zillion men and women who just OMG love the royals got something new to squee about: the upcoming nuptials of Prince Harry and American actress Meghan Markle.

I expect Twitter and Instagram to explode during the actual ceremony.

I mean that literally. Your computer, if you have the misfortune to be logged on to Twitter or Insta at the time, will blow up in fire and I hope you don’t get injured.

But already, this engagement has caused a spot of controversy, when it was reported that Donald Trump was not invited to the wedding because he’s a “serious threat to human rights,” per Harry.

According to Politifact, Harry did not actually say that. But certainly, these are those most polarizing times in decades.

Certainly, Trump is a divisive figure.

Certainly, there can be controversies that are personal rather than political in nature that can affect weddings.

Certainly, you should know how to work your way around delicate matters and strong disagreements and scandals that can serve as a lamentable backdrop to many weddings.

Here are some keys to keep in mind:

1. Be As Neutral As Switzerland

Once you have taken a job, the best idea is to simply not weigh in on the row between, for example, the arch-conservative father-in-law and his new hippie son-in-law.

Taking a strong stance in these matters will alienate the other side from booking you when the time comes.

On the other hand, staying above the fray alienates no one.

The only exception is you may want to offer quiet support or solidarity, if you feel it, with your clients. They’re paying you.

2. Don’t Try To Go Viral

This is related to the first point.

If you’re a DJ who takes a job at, to use a ridiculous example, a Ku Klux Klan wedding, it might be tempting to strike a blow for justice and yell out “Meet your new awful racist bride and groom and F*** THE KKK I’M OUT!”

You can imagine becoming a viral hero, and watching the bookings line up.

The problem is, for every awesome righteous video that does go viral, there are 1,000 that fail to, for one reason or another.

Instead, those people stand to LOSE business and alienate entire families, neighborhoods, and towns, and end up having to give up their wedding planner & DJ dreams take a job at Dairy Queen.

Oh, and also, you might get beaten up if you try to do this.

3. Don’t Betray Your Beliefs Or Identity

Perhaps the most important factor of the above two points is that they apply to jobs you’ve already accepted and are actively working.

I am absolutely NOT here to tell you to either take every opportunity that comes your way, OR that you have to stay quiet off the job on matters that are important to you.

By all means, turn down that KKK wedding. Turn down ANY job you don’t feel comfortable doing for ANY reason.

It’s probably optimal for your business if you remain apolitical in all facets of your public life, and that’s especially true when you’re representing your business.

But if you don’t wish to be apolitical on your own time, even if people can tie you back to your business, then don’t.

We’re all gonna die someday, and when we do, we’ll be happier if we stayed true to ourselves, even if that cost us some money here and there.

You be you, first and foremost, always.

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2018 Wedding Trend Predictions

Below, are the highlights from the answers that I received.  After reading this list of predictions, I’m sure that you’ll agree that 2018 will bring forth elegant, meaningful moments that we will remember forever!

  1. “Romantic woodland weddings will continue to grow in the popularity. From beautifully simple backyard ceremonies to lavish forest weddings. We’re seeing great enthusiasm for the beauty and peaceful ambiance only nature can provide.” – Mark Stover of http://www.expressivephotographics.com/
  2. “Hello, blush! The popular pale pink shade is sticking around, but we will be seeing it paired with a darker, dusty pink, as well as, silver and navy! Brides are choosing to brighten up the color palette for 2018 with the darker pink color and adding a dashing deep navy (a neutral that works well with anything and compliments any body shape). This makes it the perfect choice for a spring wedding!” – Rustic Rental Market,www.rusticrentalmarket.com 
  3. “Lush green weddings with foliage will be key for creating intimate and beautiful event spaces. The look is dramatic with hanging installations (think hoops, green chandeliers, frames of floral abundance) and tall risers on tables filled with foliage and cascading blossoms.  If you’re dreaming of a wedding tucked deep away in a forest, then 2018 will be the year for you!”  – Jeannie Sheppard of http://www.twolittlerows.com.au   
  4. “Bridal separates will be immensely popular, as brides embrace the two-piece wedding dress trend to reflect their personal style statement. By mixing and matching tops and skirts in this interesting twist on the traditional wedding gown style, bridal outfits will marry together different textures, details and styles in either half and create unique looks. Consider it the ideal customized option for brides who cannot decide on a single style of wedding dress.  – Best for Bride www.BestForBride.com   
  5. “Couples are taking more control over their ceremonies.Gone are the days where the officiant chose what was said at the ceremony.  Couples are taking more interest in the ceremony wording and order of events.  They are scouring to find marriage vows and ceremony wording that really fit them along with the perfect readings.  Adding unique additions to their ceremonies like special parent blessings, Unity Cross ceremonies, hourglass ceremonies, and box and/or wine ceremonies to name a few are finding their way into most ceremonies now.  There is also a huge increase in couples writing their own vows which always adds laughter and sometimes a few tears and really culminates the personalization of the whole ceremony.” – Erica Thimsen – Helping Hand Parties & Wedding www.helpinghandparties.com Wedding Planner Delhi
  6. “Hawaii is trending as the leading destination of choice for couples who choose to wed or honeymoon outside of the continental U.S. Why is this?  Hawaii has all of the perfect ingredients for a destination wedding or honeymoon. Amazing climate, scenery that will take your breath away, top-notch resorts, gorgeous beaches, a foodies playground for cuisine, and outdoor adventures.  According to a recent study, Hawaii accounted for 35% of destination weddings Planner. The Hawaii Tourism Authority projects these numbers to increase, as do I. Zika concerns throughout the Caribbean and South America are influencing couples’ decisions when it comes to a destination for their wedding or honeymoon, and Hawaii is at the top of the list for 2018.”  – Lucky n Love Travelwww.luckynlovetravel.com  SMLW India
  7. “Outdoor weddings will continue to be popular with wineries being the most popular venues.   I also feel that the brides will do more hands on decorating.  There may be several reasons for do it yourself.   It lowers cost, plus, it allows a bride to personalize her ceremony with her tastes, and not an outsider’s taste.   If she is creative, it also gives her a chance to express her own creativity.   This can be very rewarding in itself.” – Laura Cummings of  www.soundsoflaura.com      Shubh Muhurat
  8. “Blue and White China.  Commonly known as “Willow”, this type of china has been in existence since the 14th century.  Modern designs hint at the traditional Chinoiserie illustrations, but with more floral motifs .  Look for curated settings mixing white china  with the blue and white, and even chargers in this pattern.” Shereé Bochenek of apresparty.com    SMLW India
  9. “Makeup is timeless.  It is flawless skin in person & in photography/videography & an enhancement of each individuals unique & beautiful features.” – JillyanScarpa of http://skinbarandpaint.com    wedding planner
  10. “Timeless elegance will be mixed with earthy flare! Romance looks easy when it is true!” – Tracy Silver of TS Tiara      

 

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3 Leadership Skills For Your Wedding Business

It’s easy to come up with a list of great leaders, isn’t it? Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela are to name a few. And, just for good measure and to swing the gender balance a bit, let’s add in Angela Merkel.

What a mixed bag I’ve chosen, right? I’m sure you can think of more!

However, the point is, the named leavers are all well-known for their distinctive leadership abilities. So, what actually makes a good leader and how can you incorporate the leadership attributes with your attitude that propels your wedding business?

Ask yourself a small question, do all businesses, large and small, need great leaders? Of course. No-brainer, right?

One of the things I’ve observed about every single name on my ‘great leaders’ list is that others wanted to be led by these individuals.

Now the question is what are the factors that made them such great leaders? I’ll venture to say that natural ability has shaped their leadership style—and their charismatic personality added more to their quality. But do you think that all had happened to them in a single day? One day all of them suddenly woke up and knew exactly how to lead the rest of the world?

No, probably not! They worked on it. In their attempts and hard work,  there was plenty of trial and error. And then they likely had three attributes that I think helped them succeed:

  1. Passion.
  2. Vision
  3. The ability to empower others.

We’ll discuss all three in just a second. First, though, I wanted to insert some real-life examples.

In writing this post, I leaned on a friend’s help. I asked my friend, if she has a boss who’s a good leader—and I’ll be honest. I sort of anticipated her answer.

She laughed and said, “Well, in my current job, my boss doesn’t listen, doesn’t seem to care about me, and micromanages everything I do.”

Yeah. There are so many of such ‘leaders’ around, aren’t there?

And after hearing my friend’s reply it is needless to say that my friend is looking for another job.

However, I know someone else who had won the boss lottery. When I asked this friend the same thing about his boss, he gushed and said, “My boss is so excited about coming to work every day, and it’s totally infectious. He has a vision for our sales department and all of us want to do our best for him.”

He went on to say that he could work for the same boss for the rest of his life and be forever happy.

So, the question here is how can you ensure that you’re doing that for your employees? Or do you know in your heart of hearts that your employees and your business are running you, not the other way around?

The best thing about learning how to lead is that you can learn how to lead. A quick Google or Amazon search can show you that—it’s undoubtedly a multimillion dollar industry!

Pick up a book about leadership (there are so many different philosophies on leadership, too) and get to reading’.

#1 – Passion

So, let’s go back to our list. Are you leading with passion?

How do you know? Well, are you excited about going to work every day? Are you more than thrilled to work on a Saturday?

Believe me, your employees can detect all these qualities whether you have the passion for your wedding business—and can figure it out, too, if you’re just going through the motions.

If you’re not loving it, you can’t lead effectively. 

#2 – Vision

Vision is another one of those biggies. Do you have big plans for your wedding business? No “big” plans? Do you at least have a vision that will hold steady through the end of the week?

Keep in mind that if you don’t have goals, you’re floundering. And if you don’t have benchmarks, then you seriously need them.

It’s just like you have goals for your life, such as, “I want to celebrate my 10-year anniversary of my wedding business by taking all of my employees to Mexico, so I will need to do X, Y, and Z to make that happen.”

For a successful wedding business you should also need specific goals that would drive you towards triumph.

Such things might seem to be elementary, but it is crucial, especially for small businesses.

By the way, wouldn’t your employees all love you then? Mexico, it is! Ha!

#3 – Empowering Others

Remember my friend whose boss is a major micromanager? (Yeah, don’t be like that.)

Believe it or not, even if you are the CEO of your wedding business, leading isn’t about you. It’s about others.

If that’s a revelation to you, then you should do the reality check! It’s really, really true.

Have you ever heard of the term, “Right bus, right seats?”

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