Category Archives: Wedding Planner

April152019NOCOMMENTS

Importance of a good plan to organize a wedding event?

If you are trying to start a business as a wedding planner, then you need to realize that it is a very competitive market and you need a good plan to improve your brand recognition. Additionally, the most important part to establish your name as a great wedding planner is to have a foolproof plan for each of your projects (organizing wedding events). In this article, we have listed some of the advantages that your business will get when you plan systematically to ensure that the wedding ceremony is successfully organized and all the visitors enjoy their time in that event.

It does not matter whether you are a marriage planner in Delhi or for that matter any other city, to succeed in this business, you need to have a great plan that will allow you to organize the wedding in a very proper way.

1). You need to establish yourself in the online platform: If you look at the market trends, then you will find that there are a huge number of Indian wedding planning websites that allow people to connect with experts in this field and also rent their services to organize a wedding event. Therefore, creating a website for your business is very important, as it will give you a bigger market exposure.

2). You should always have a focus on what you want to achieve through your established plan. It could be organizing the event itself or it could be marketing your brand so that your company is recognized. Therefore, first, fix a goal and then design the plan in such a way that it helps you to attain it with the least number of obstructions.

3). If you are new to the business then is sometimes you may get overwhelmed by the number of tasks you have to perform. This could include hiring the venue, hiring the services of a photographer, booking the hotel rooms for the guests, taking care of the transports and catering system and many more. However, if you have a good plan, then you will be able to space out your tasks in such a way that they do not overwhelm you.

4). If you have a plan and past experience, then you will know which part of wedding management is a problem area in which is an easier one to do. Once you have identified these, then you can plan for those areas that may create problems while organizing the event. This will allow you to put your energies in tackling likely obstructions that may occur and not waste it on some flimsy issues.

5). If you want to succeed in this business where you have to deal with different people and work efficiently, then you need to be proactive and energetic. Do not wait for an opportunity to come to you rather go out and seek opportunities. Only if you do these things, then you can succeed in your effort to establish yourself as a professional wedding planner.

April122019NOCOMMENTS

SMLW

Wedding Planner

What tools will help you to streamline your business as a wedding planner?

If you are awedding planner, then you can use a variety of tools to ensure that your business runs smoothly. In this article, we have taken the suggestion of top wedding planners in Delhito collate a list of very useful tools that are used by many business that provide their services as wedding planner.

1). Aisle planner: When you are looking to streamline your business related to wedding planning, then there are a host of tools available online that can help you a great deal. One such tool is known aisle planner. This extremely useful wedding planning tool gives you a range of options. These options include sketching the overall picture of what you intend to do, information regarding your customer, the venue and all other elements that are integral to wedding planning. This will give you a systemized way of focusing your effort in such a manner that the wedding event goes smoothly and the people who have come to the event enjoy it fully. One of the important features of this tool is that it allows you to invite the wedding party and include them in the planning process. This will make them better informed of what to expect on their eventful day andalso allow them to share their own ideas to make the day even more beautiful.

2).Clickup: This is also a great wedding management tool like the Aisle planner and is used by some of the best wedding planners in Delhi and other part of the country as well. The main USP of this tool is that it is very flexible in nature and you can use it in multiple ways to plan a wedding event successfully. It is a very well designed comprehensive wedding planning tool that helps you to keep track of all the ‘to do list’ for your wedding planning project. The range of features available on this planning tool makes it a popular choice for wedding planners not only in India but across the world also.

3). Smart Street: As a wedding planner, you need a very powerful management tool that will give you the systems and processes to help you to plan different wedding events successfully. When you are trying to establish your business in wedding planning, then you will face the issue of how to organizing your tasks so that the right thing is done at the right time in the right way. To do this you can use the Smart Street program prioritize your work. This will help you to keep track of all the tasks.

4).Wave: This tool allows you to keep track of your financial goals and make sure that there is enough provision for your taxes, emergency requirements as well as any legal fees. It also gives you the option to invoice, make payroll for your employees and a variety of other financial tasks. If you are looking for a program that will help you to keep a sharp eye on your expenses related to your business in wedding planning, then this is the right tool for you.

These are just some of the tools that will make your job in managing your business as a wedding planner easier. Read more about Wedding Blogs

March222019NOCOMMENTS

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Wedding Planner

Choose Best Wedding Planner in India

Wedding is an important yet cherished event in everyone’s lives. Every individual of course, eagerly waits for the day to be happen in their life. Once the dates got finalized, it become breath-taking event until and unless it gets finished. This happens because you want it to happen the way you wanted. Obviously, you want it to be remarkable in your life and life of others who witnessed it.

If you want your marriage ceremony event to go smooth and hassle free and desire it to leave a mark on the life of people who witnessed it. Then of course to make it simple and easy for you, go for top and best wedding planner available in India.

Basically, wedding planners have the right set of trained professionals who have skill set in various specific domains required to make your marriage/wedding ceremony event a memorable one. They will assist you with the design, management and planning of your wedding event to make your dream wedding a perfect wedding event.

But before you approach any of the wedding planner, look for certain qualities/ traits and services offered by them.

The list of services includes-

Are they willing to interview the couple and parents to identify their needs?
Are they interested to prepare an efficient budget for your marriage ceremony?
What is the design, style and themes they offer for the event?
Do they have list of venues ready for you?
Do they include photoshoot?
Do they make detailed checklist for your marriage ceremony events?
Are they aware of your customs and rituals?

Once you figured out all the question to be asked from any wedding planner, they you are ready to hire a wedding planner for your marriage.

Now, I would like to introduce top wedding planner in India and list of service they are offering to make your wedding a classical and memorable event.

L’Amore wedding

L’Amore wedding make every wedding event a memorable one by adding a fairy-tale element to it. They have a 9 years of wedding planning experience in USA that is continued in India with services that include venue selection, theme decor, entertainment, performance of dances, destination wedding, video/photography, catering/ bartending, bridal personality, etc.

Reynold wedding:

Established in 1990, they are well known for meticulous planning and its flawless execution. They had a large 29 years of wedding planning experience. Their services include airport welcome, providing gift hampers, arranging functions, wedding stationaries, artists, flowers, permission and license etc.

Magic light wedding planner

Magic light wedding planner have experience of more than 15 years that helped them to relishing a chance to plan a fabulous wedding. Their services include wedding management, decoration, guest management, entertainment, photography, transportation, catering, mehndi, make up etc.

Regal Wedding Destination

Regal wedding destination is providing its services in India for the past 14 years. They make destination wedding filled with fragrance like that of flower and make it memorable and include services like initial consultation, planning, coordination and hospitality.

Elite wedding India

Elite Wedding create amazing and unforgettable experience and make your wedding an outstanding one. They work tirelessly to make your dream wedding the real wedding. Their services include destination wedding, complete planning and management, decoration, design for mehndi, sangeet and wedding etc.

March202019NOCOMMENTS

SMLW

Wedding Planner

Top wedding planners in Delhi

Of course, marriages are settled in the Heaven but are acclaimed on Earth. In Delhi, planning a wedding is always an overspending event, that include wonderful decoration along with proper management of hundreds of guests and a lot more activities. Wedding ceremony may be thought as the festival brimming with fun, joy as well as perfection with happiness where couple with floodlights want to share their best moment of their life with everyone. The event begins with the engagement of the couple and need a lot of attention till the end of wedding ceremony. Each event must be treated as important and integral part of the wedding and need a careful and flourishing organisation of the event that should leave a mark on each spectator who witnessed it.
If you want your wedding ceremony event to be memorable and remarkable and also if you are ready to have a large budget for your marriage ceremony then it is advisable to go for a wedding planner. A wedding planner will make each and every arrangement for the wedding event leaving you away from all sorts of worries and let you enjoy each bits of small moments of your wedding ceremony.
The choice is very much customer specific to choose the best and top wedding planner but before that you should understand what you want for your wedding ceremony and what are the services a wedding planner offers and make sure that all your requirement exactly matches with the services offered by them and then make a final call.
The below are the list of top and best wedding planner available in Delhi so that you can create a wonderful memory of your wedding ceremony event.
1) Dream events
Dream events promises to maximizes the potential of your event and make it unique by identifying the theme and objectives of your wedding ceremony that include challenges and innovation to it. They are the team of highly knowledgeable and professional consultants to arrange your dream day. They have a wide range of services that include exploring wedding venues, wedding decoration, wedding band, etc. A wedding ceremony without sangeet is like food without salt so they provide ladies sangeet decoration and its arrangement, wedding catering.
2) Baraati Inc
Baraati Inc claims to work day and night to craft your wedding event while keeping things as simple as possible. They have well understood that Indian wedding is a mix of profound culture elements, elaborate rituals, colourful celebration and festivities. With four year of experience, they provide services that include full wedding planning, online wedding management, choreography and live entertainment production, etc. They provide an assurance that Baraati Inc will construct a fairy tale within the budget.
3) Vivaah wedding solution
People at Vivaah wedding solutions work tirelessly from preparing the guest list to selecting vendors to salons to the couple last dance with an experience of 13 years. They promise to convert your dreams into reality. Their services include wedding function, pre-wedding function, youngsters night, etc.
4) Shubh Muhurat luxury wedding
Shubh Muhurat luxury wedding wants your dream come true by planning the wedding in an adventurous and innovative way. They are dedicated to plan your special day and will turn it into an adventurous event by introducing innovation to it. They understand couples needs and prepare all the required services to be provided to customer to give them a smooth experience from engagement to the end of marriage. Their services include invitation design, venue selection, design and aesthetics, catering and menu selection and a whole lot of others services that makes your marriage a different one.
5) Purple Bling
Purple bling has a passion to creativity. Their constant innovation creates unique experience that the guest will always remember. The services from Purple Bling include wedding management, wedding invitation, decoration and set up, etc.

March122019NOCOMMENTS

SMLW

Wedding Planner

8 Simple Ways to Make Your Wedding Memorable

So it’s your wedding and you want to make sure that everything goes memorable. It is safe to say that you must be spending a rather good amount of time on the best way to make your wedding all the more memorable. This is particularly when you are attempting to make your wedding absolutely exceptional for all your guests. Don’t worry; these ways given below will make your wedding an unforgettable day for all your guests.

Have a dance competition: You can turn the stage of your wedding on a dance floor at the cocktail party. Regardless of whether you have friends or relatives who can dance like a pro or simply the ones who are just searching for a decent time by dancing their heart out, a dance competition is a great method to get everybody on the floor as well, since your guests are most likely going to be off seats to watch the dance already. On the other hand, you can also enlist a good dance professional to instruct all of your visitors some good dancing steps.
You can have a photo booth: It is a great idea to have the best wedding picture takers on your wedding day. The wedding photographer will add wonder and feelings to the old wrinkled face of your granny while she looks at you with love. Yet in addition, you can also have a photo booth. Individuals like flawlessness yet they like fun as well. A photo booth with interesting caps and glasses and different extras will add to their recollections. Comprehend that weddings are likewise similar to family and friends reunions. Cousins meeting and old friends meet after a long time. A wedding is nothing less than a celebration time. Your guests will love the idea of getting clicked along with their friends and family and appreciate the fun.
Games for guests: Designing games are the best way to keep your guests involved amidst the time between two different ceremonies. The destination weddings have less number of visitors, consequently, it would be a possible and profoundly captivating thought to plan some games for guests. For the most part, the guests get exhausted on the off chance that they don’t have anything to do between two functions. Basic, easy yet fun recreations and games would give you an opportunity to bond with your loved ones. This can without much of a stretch be organized by your wedding organizer or your supportive companions! Furthermore, you can conceptualize with your family over the sort of games that you could keep. It will be fun to design and execute. What’s more, your guests are certainly not going to forget it.
Customize your invitation cards: You have presumably heard about this one before because it is a very popular option. Use ideas that think about you and your life partner. For example on the off chance that your spouse likes sports and you like reading books, you can utilize these on your invitation card. Or on the other hand, if it is a destination wedding, you can get your invitation cardstructured as a ticket! Make your wedding card emerge. Your aim should be to make your wedding card a reference for your guests for the future. Make some great utilization of the Internet. There are a huge number of thoughts holding on to be found and implemented when it comes to invitation cards.
Bachelors Party: Your singlehood has been there with you all through your growing up years, would you not like to bid goodbye to it properly? You can have a major or even a little gathering of friends, however, do have one. It is the one time when you can really let free and celebrate like never before the wedding pressure actually hits you. This gathering might cost you anything between 40 thousand to 1.5 lakhs, contingent upon how grand you want it to be. These things are regularly ignored by people and they end up thinking about it later. Along these lines, plan early and get your financial plans set up. Also, on the off chance that you are missing the mark, consider getting a instant personal loan to in case you are falling short of money.
Put wedding sings all over: Why just the entryway? Individuals just observe it once, while entering. Set up the “you marrying your significant other” signs all over the place. Little banners, focal points, showpieces, and flower beautifications can be put all over the place. Brand your wedding with your name. You could do exceptionally inconspicuous things like utilizing your name in the little umbrella on the beverages that get served or the confetti that swings from the enlivening trees. There could be chains of paper lamps with your photos on the decorations with welcome notes. Your guests are going to remember this long after.
Live stream your wedding: Not just at the setting but for all your guests who couldn’t make it to your wedding. There will dependably be a couple of guests who truly need to be an observer to your wedding however can’t make it for whatever reasons. You should consider them as well. Obviously, sharing the video is an alternative. However, the recordings come to you late. Furthermore, there is in no way like live broadcasting, right? Plan a live broadcast for your far off relatives.
Karaoke night: You can start having someone who sings well begin this karaoke for you. This will give an opportunity for people to dedicate their songs to their partners. Imagine your grandfather singing for your grandmother or your uncle singing to your aunt. It will be a pretty amazing time.

Vibe with us at Shubh Muhurat Luxury Weddings, your trusted wedding partner. Read more wedding blog

February12019NOCOMMENTS

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Wedding Planner

TIPS TO PLAN A ROYAL WEDDING

Do you remember Prince Harry and Meghan Markle’s wedding? So many people all around the world got charmed by the fantastic services at the wedding. It was a genuine royal wedding event undoubtedly. Who might not have any desire to have such a wedding? On the off chance that you trust that such weddings are only intended for regal or super-rich families, then you have to reconsider. Indeed, there is no need to have billions in your bank account to have an illustrious royal wedding of your own. With a little planning and a pre planned arrangement, you can easily have a royal wedding of your own and what’s more is the fact that it will be nothing short of a grand affair. Given below are some of the brilliant tips and tricks that will help you plan your royal wedding with much needed ease.

1. Location: The location of the wedding should be nothing less than a dream come true. To make your wedding an extravagant event, it’s essential to choose a location that could be changed into something amazing. It requires not really be a mansion or a royal residence, but rather can be a stupendous lobby too. Location is vital in setting the tone of a wedding, so the decision of choosing a location is vital to plan the entire wedding. While choosing, think about a place which is exceptional to you and your significant other. Why not plan your wedding there? Rather than going the traditional path by getting hitched in wedding corridors and costly hotels inside the city, you can pick a farmhouse or a retreat on the outskirts of a city. It’ll be a progressively serene and private issue.

2. Timing: Usually, autumn and winter time is considered to be the most significant wedding seasons in India. However, the costs of wedding necessities shoot up amid this period. Furthermore, you may even wind up attempting to discover a venue or a good caterer. Be that as it may, this can stay away from in the event that you thoroughly think about going off season. What about getting hitched in spring or summer? Off-season enables you to deal with all the arrangements in a much better way to finish the wedding. It is certain that you will be pleased.

3. Right decor: After choosing the location, now comes the time to include the components that will make the wedding look imperial. You can experiment with the decor based on your preferences and imagination. Many bunches of white roses and pink roses, lakes with swans, gold and silver shades, precious stones and outlandish flame with stunning candelabras or metal lights, can help make a beautiful royal space to host a wedding. Any normal place can be suitably changed into a royal space just with the correct sort of imperial decorations.

4. Invitation cards: You are prepared to set the imperial state of mind at your wedding and you’re kicking the bucket to shout out to the world that you are getting married. Make sure you choose the invitation cards as royally as possible under the best circumstances. The initial step is to begin your wedding celebration is to send out royal invites. Pick an invitation card that is all about royalty. From perfumed to melodic – there is a wide range of wedding invitation cards out there. Be that as it may, paying for these costly wedding cards may make you need to cut down your guest list. Choose customized invites only for special ones and tackle the majority of your guests with e-invites. This is likewise a decent method to invite people.

5. Plan it well: Royal weddings are anything flawless in one word. The reason why this is because there is careful planning involved in arranging everything. We state, half a year is a decent time to carefully plan a wedding. In the event that yours will be an increasingly private issue, you can maybe manage in a shorter time span. Your wedding planner is a crucial person at the time of planning. All then courses of actions involved in planning the wedding should focus around coordinating the scale of your royal wedding. In the event that proper planning doesn’t take place then things can get messy at the right time. Arranging a wedding admirably early gives you more opportunity to investigate your alternatives and get all things at the best cost. You will be able to estimate the costs in a better way and arrange for money way before the actual bookings. You can also go for a wedding loan with famous banks to handle your expenses in an organized manner. Too short a time period removes the dealing power from you. Simply the venue will cost you a lot, and afterward there are different costs.

6. Wedding dresses: Nothing delineates eminence superior to the wedding trousseau of the couple, so choose the best. Directly from the couture to the gem pieces, shoes and cosmetics, everything will characterize how royal you will look on your wedding. You can go about this smartly by keenly hiring a nearby diamond setter to etch out conspicuous gem pieces with lesser quality material so that it doesn’t cost you much.

7. Hire a good wedding planner: You must hire a good wedding planner who has had a functional involvement in overseeing royal weddings. Thus, as opposed to contributing hours on phone approaches making all the distinctive courses of action from miles away, you will have a professional who will manage it only for you. Wedding planners come with skills, knowledge and past experience of planning the best possible royal weddings. You will be surprised at how easily everything will be handled once you hire a wedding planner.

An illustrious royal wedding is a fantasy for some, which can work out with brilliant planning. Simply pursue a shrewd spending plan and the previously mentioned tips, and you will be good to go to charm your guests and well wishers on the huge day.

January222019NOCOMMENTS

SMLW

Wedding Planner

Top 5 Wedding Decor Trends Of 2019

We all have that series of thoughts in our minds of how the placements and decoration would look on our ‘Wedding Day’. To increase the knowledge
Shubh Muhurat Luxury Weddings has some mind blowing ideas that would trending in 2019. So let’s have a look :-

1. Fancy ceiling

As you have seen our different wedding pictures, we would suggest you to have an extraordinary ceiling decorations to make the look more appealing. Being the number 1 suggestion we’ll show you some pictures that will clear your mindset.

A) LED Lighting

B) Floral Hanging

C) Floral decoration on Rings

D) Drapings

2. HANGINGS

Most popular ones and our favourite are the irresistible hangings which are mostly used in making of photobooths, that are gaining trend in weddings all over the world.

A) DreamCatchers/Tassels

B) Bulbs & Glass balls

C) ‘Genda Phool’ Decoration

3. The clicking session at the ‘Booth’

People nowadays love clicking pictures everywhere. So, a trendy wedding booth will make your big day the most memorable one. Here are some very cool ideas just for you guys.

A) The Classic Booth

B) Bollywood style

C) Hanging Frames

D) Instagram Picture with cool hashtags

4. MANDAP IDEAS

The place where the Bride and Groom make their promises should be the most dreamy one.

A) Draped with floral hangings

B) Floating mandap on beach-side

C) Florals (all timers)

5. Wedding Chair Covers

People gathering for the wedding are also Important and so is the seating are for the wedding. So, lets have a look:-

A) Ruffles

B) Florals with Drapings

C) Colour Contrast

January182019NOCOMMENTS

SMLW

Wedding Planner

Your Wedding Planner for life

Time is the most important resource. For an important event like your wedding, it is very imperative for it to go as planned. Guess what! You are just a click away to witness a jaw dropping wedding event. Here in India, with ShubhMuhurat Luxury Weddings, your wedding goals are just a click away!

ShubhMuhurat is all about the best things happening at the best moments. It is a magical journey into the future you dreamed about. Every wedding is unique and specials. Keeping this in mind we design the more creative of wedding plans to run through your bucket list. We fulfil your dreams of perfect weddings with our innovations. It is not just an event, it is an experience. We have beautiful stories to write with each wedding. Let us give you a glimpse of the services we nurture your wedding with.

Start with an idea!

We love to paint a picture of how your wedding would look like and what makes it memorable.

Name your services!

Just ask for all the things you need. We take care of the budget planning, venue, designs and aesthetics, food, wedding performances, hospitality and invitation cards. We have beautiful customizations to suit your needs.

Portfolio of Wedding Plans

We plan it as you dream it. Is your destination wedding going to be on a Beach or in a Fort? Is it going to be Rustic or Vintage? Are you a luxury wedding lover? We have everything you need to make you the happiest. Your wish is our command.

Special Requests

Want a wedding with a theme? Are you clueless about a celebrity performance? Do you have pre-wedding photoshoot goals? Wish to throw a cock-tail party? Each of your special wishes are fulfilled with ShubhMuhurat.

Post wedding events

Our relationship does not end with your wedding! We have more to offer. If a perfect Honeymoon is your next goal, we are your magic carpet! We plan and organize post wedding events as mesmerizing as the wedding and optimize your travel plans from budget to itinerary.

Consider it a teaser trailer, your wedding movies are yet to be directed! Let us shake hands and raise a toast to your best day. We hope to see your stories on our website. Vibe with us at ShubhMuhurat Luxury Wedding, your trusted wedding partner. Read more wedding blog

November262018NOCOMMENTS

SMLW

Wedding Planner

Planning a Theme for Wedding in Delhi

Wedding planning is a tough task and deciding a theme for the wedding is just the beginning of this mammoth job. Secretly all of us think about weddings. Not just our own wedding but also when we are attending one. So where are you headed to this wedding season?

Talking about weddings, one cannot miss out on weddings in Delhi. Be it the charms of ChandniChowk where a majority of the shopping happens or the scenic locations like HauzKhas where pre-wedding shoots take place, Delhi is dazzling.

In recent years, we have seen a shift from our regular classic band-baaja weddings. Couples prefer various unique and beautiful wedding themes for their special day that makes their wedding unique and special in their own way such that people remember them forever.

And trust us, planning a theme for a wedding in Delhi is more than replacing the traditional marigold with plush orchids, because we are so captivated by #Virushka and #DeepVeer. Aren’t we?

So here we list a few tips for all those who have wedding planning on their mind.

Decide upon a wedding theme

You can choose from a number of wedding themes as per your liking. From ‘Fairy Tale Themed Wedding’ where you can write your own happily-ever-after story to a ‘Green Wedding’, which reflects you as a couple who is sober and closer to nature.And it all matches your budget too. With the right wedding planners, you can have your dream wedding planned in no time. The wedding destination, bride and groom outfits, wedding decorations, menu and everything on your wish list.

Basis the trends we have some suggestions for you.

What to do-

Lighter shades are in. Being subtle is the new trend in Indian weddings. Colours like pink, peach, mauve or cream are preferred. However, too much of flowery appearance can be avoided. We can always work with duppattas and other draping material for the décor. The bride & groom outfit can be worked out accordingly so that it doesn’t merge with the décor and still be in the theme.

What is a wedding without the right lighting arrangement? Here we suggest you use a mix of light sources like rice lights, earthen lamps, candles, and glass reflectors. As the wedding night grows, it makes the ambiance more warm and peaceful. Especially for weddings in Delhi which happen to be mostly in winters, these can do the magic.

Controlling food wastage at our weddings. The best way to do is to decide upon a good, unanimously approved menu. The extra food can be given to the needy after the function is over.

What NOT to do

Being loud is allowed but to an extent. Weddings in Delhi have been always been in news both for good and bad reasons. Undoubtedly we have grand weddings but let us choose more peace-loving wedding themes which aim at eliminating the burning of firecrackers and reduce both air and noise pollution.

Let us know your thoughts too. Contribute to the ideas in our comment section. See you at the wedding! For more visit

June302018NOCOMMENTS

SMLW

Wedding Planner

Hunting for the Unicorn Bride

My biggest challenge is connecting with the right brides…how can I find brides who understand the investment going into their wedding flowers/photography/video/catering/fill-in-your-service]?

Brides who understand the investment necessary to do what you do as well as you do it?

You’d have better luck hunting for unicorns. 🙂

Seriously, most brides have NO IDEA how much a wedding costs, let alone how much it costs for the highest quality they see on Style Me Pretty and My Fair Wedding.

The only ones who understand the “investment” are probably wedding pros themselves.

Rather than finding brides who understand the “investment” involved in what you do, you need to find brides who value it enough to pay for it.

It’s a subtle, but powerful, distinction.

The real value they’re paying for is always emotional.

Having those gorgeous flowers means something. It’s remembering the hydrangeas in Grandma’s backyard, reliving that night in the rose garden where they had their first kiss, or imagining how special she’s going to feel in that moment with lush, one of a kind floral arrangements surrounding her.

Now that we’ve got the unicorn fantasy out of the way…

Here’s how you can connect with the couples who will pay more:

1. Clearly identify who you’re looking for.

What style of wedding are they planning? What venues do they choose for the ceremony and reception? Where do they live/work/go to school?

2. Specialize in providing an experience just for that ideal couple.

Use the words they speak to describe the problem and the ideal wedding they want to describe what you do on your website and in your marketing materials. Display photos and videos of couples like them so they recognize themselves.

When you specialize, your value immediately increases for the couples who want exactly what you do.

3. Once you know who they are, find out where they go, both online and off, and meet them there.

What wedding planning websites do they visit? Which wedding professionals do they hire? What local organizations do they belong to? What clothing stores do they shop in?

If you aren’t sure where to start, most often, you (or your spouse) fits your ideal client profile. You can also survey your current and past clients to learn more, and be sure to ask them when you meet in person.

It starts with knowing who you want to attract and climbing into their shoes so that you can think like them and communicate the experience they want in a way that connects.

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